This summer and fall, Mie Prefecture invites you to celebrate the colors of the season by sharing your photos and video of Mie on Instagram. From dazzling fireworks festivals that exemplify summer in Japan to Mother Nature’s vivid paintings of autumn leaves, there’s no shortage of great opportunities to capture the colors of Mie.

So grab your camera and get outside, savor the season, and tag your photos with #visitmie. Prizes will go to the top entries!

How to Enter

Step 1 Follow

Follow Mie Prefecture’s official Instagram account @visitmie, @visitmie_tw or @visitmie_th

Step 2 Take Photos

Visit Mie Prefecture and take photos or video of festivals, the great outdoors, food — anything you love about Mie. There are no thematic restrictions, and photos/video you took on past trips to Mie are also fine to share!

Step 3 Share

Share your photos or video of Mie Prefecture with the hashtag #visitmie !

  • Events
  • Photos
  • Iga Ueno Castle Festival

    - Ueno Park
    September 1 – November 7, 2019

    Many events celebrating traditional Japanese culture and arts will be held during the festival period, including archery, a kendo tournament, taiko drum performances, a chrysanthemum fair, and a nighttime Noh play. > See details

  • Iga Ueno Illumination Event

    - Iga Ueno Jokamachi
    October 12–14, 2019

    During this event the castle town (jokamachi) of Iga Ueno is decorated with many lights, creating an almost mystical atmosphere for residents and visitors alike to enjoy. > See details

  • Nabana no Sato Illumination

    - Nabana no Sato
    October 19, 2019 – May 6, 2020

    This incredible light display, the largest in Japan, has been mesmerizing visitors with its beauty and romantic atmosphere for the past 15 years. Open every day during the event period. > See details

  • Nabari Autumn Festival

    - Hirao and Urufushine Shrine
    October 26–27, 2019

    This big autumn festival is held in Hirao, in western Mie. The first day features a lantern parade of samurai, and on day two mikoshi and danjiri are paraded through town. > See details

  • Ueno Tenjin Festival

    - Ueno Tenjin Shrine
    October 18–20, 2019

    The Ueno Tenjin Festival has a history going back over 400 years, and is a registered UNESCO Intangible Cultural Heritage. It is the largest festival in Iga and a must-see event. > See details

  • Pearl Festival

    - Around Maruyama Park
    October 22, 2019

    This event is held to both honor the Akoya oysters harvested at Ago Bay and to pray for the continued prosperity of the cultured pearl industry.> See details

  • Takihara Shrine Taisai Festival

    - Takihara Shrine
    October 27, 2019

    Takihara Shrine is an associated shrine of Ise Jingu, and at this autumn festival crowds gather to celebrate the harvest, with dancing, a special mochi-throwing tradition called mochi-maki, and much more. > See details

  • Ujisato Festival

    - Matsuzaka Castle Site
    November 3, 2019

    This festival commemorates Gamo Ujisato, the daimyo who founded Matsuzaka in Japan's feudal period. The highlight is a procession of close to 300 people dressed as samurai and artillerymen. > See details

Entry Period

Part 1
will run from 10:00 AM on July 7, 2019 through 11:59 PM on September 30, 2019.
Part 2
will run from 10:00 AM on October 1, 2019 through 11:59 PM on January 6, 2020.
(All dates and times are Japan Standard Time)

Announcement of Winning Entries

Winners of Part 1 will be announced in late October.
Winners of Part 2 will be announced in late February, 2020.
The results will be posted on the official #visitmie Campaign website.


  • Contestants must be following the official @visitmie Instagram account.
  • Contestants must be using a public Instagram account for entry.
  • Contestants must agree to the contest Terms & Conditions.
  • Accounts that are made private during the contest entry period are not eligible to win.
  • Entry photos may be used for promotion by Mie Prefecture.

Selection Process

Winning entries will be selected through an impartial, fair review process by selection committee members based on how well they communicate the appeal of tourism in Mie Prefecture.

Winners will be notified by direct message to their Instagram accounts.

  • Winners must be following the official @visitmie account.
  • Winners must reply within 48 hours; otherwise they forfeit their right to claim their prize.
  • Entry images may be used in official Mie Prefecture websites, social media, posters, flyers, etc.


prizeGovernor’s Choice Award
Overnight stay for two at "Shima Kanko Hotel The Bay Suites", dinner included
  • Part 11 pair (2 persons)
  • Part 21 pair (2 persons)
"Shima Kanko Hotel The Bay Suites" is a luxury resort nestled between the blue waters of Ago Bay and the verdant hills of Mie's Shima Peninsula. Here you can enjoy an unforgettable and blissful holiday complete with a seafood dinner at La Mer, a Michelin star French restaurant that uses local ingredients. Also notable are the exceptional sunset views from the hotel lounge overlooking Ago Bay.
Sponsor:Kintetsu Group Holdings Co.,Ltd.
#visitmie Special Prize

Furthermore, other prizes will be announced!

Economy-class roundtrip airfare for 2 from Nagoya to Seoul, Korea
  • Part 1One pair (2 persons)
  • Part 2One pair (2 persons)
Asiana Airlines provides two flights daily from Nagoya's Centrair Airport to Seoul.
- Some restrictions on airline ticket period of validity and period of use apply.
- Payment of taxes and fuel surcharge are required at time of ticket purchase.
- In the case of fully booked flights and other circumstances, seats on your preferred flight are not guaranteed.
- Overseas delivery not available.
Sponsor:Asiana Airlines
Economy-class roundtrip airfare for 2 from Nagoya to Busan, Korea
  • Part 1One pair (2 persons)
  • Part 2One pair (2 persons)
Air Busan offers daily flights to Busan from Chubu Centrair International Airport, Nagoya
- Some restrictions on airline ticket period of validity and period of use apply.
- Payment of taxes and fuel surcharge are required at time of ticket purchase.
- In the case of fully booked flights and other circumstances, seats on your preferred flight are not guaranteed.
- Overseas delivery not available.
Sponsor:Air Busan
Shima Spain Village Tickets for Two
  • Part 12 pairs (4 persons)
  • Part 22 pairs (4 persons)
Reminiscent of the exotic atmosphere of a Spanish townscape and brimming with Spanish charm, the Shima Spain Village theme park features attractions, shows, restaurants, and shops people of all ages can enjoy.
- Tickets cover park admission, all free shows, and all attractions.
Sponsor:Shima Spain Village
  • Part 1One (1) person
  • Part 2One (1) person
Full face masks made of beauty lotion added to 100% cotton sheets.
Several kinds of ingredients derived from pearls provide moisturizing benefits for youthful-looking skin.
Sponsor:Mikimoto Pearl Island
Ropeway Gondola Family Voucher (for 4)
  • Part 1Five (5) families (total 20 persons)
  • Part 2Five (5) families (total 20 persons)
As you ride the Gozaisho Ropeway Gondola, enjoy breathtaking views throughout the seasons, and the huge, unusual rock formations stretching out beneath you.
The landscape changes dramatically with the seasons and each has its own unique beauty, but the brilliant reds, golds, and greens of autumn make it an especially popular time to visit.
Sponsor:Gozaisho Ropeway
Meal for Two at Ama Hut Hachiman Kamado
  • Part 1One pair (2 persons)
  • Part 2One pair (2 persons)
Enjoy an amazing meal of fresh seafood grilled over a charcoal fire at an Ama hut, while listening to a real Ama diver talk about her experiences.
Matsuzaka Beef Shigure-ni Select
  • Part 1One (1) person
  • Part 2One (1) person
Rivaling Kobe Beef in quality and flavor, Matsuzaka Beef is a luxury beef brand that every meat-lover should try. Shigure-ni is a beef stew flavored with ginger, soy sauce, and other ingredients.
Sponsor:Maruyoshi Co.,ltd
Tickets for two to the Begonia Garden at Nabana no Sato
  • Part 1One pair (2 persons)
  • Part 2One pair (2 persons)
The Begonia Garden is a giant greenhouse of close to 9,000 square meters, and these tickets will also let you see Nabana no Sato's famous night-time illumination. (The illumination event runs October 19, 2019 through May 6, 2020.)
Sponsor:Nagashima Kanko Kaihatsu, Inc.
Kumano Chicken Yakitori Set
  • Part 1One (1) person
  • Part 2Two (2) persons
Kumano chicken is a certified "Mie Brand," and this box includes three sets of 200g pre-cut chicken meat for a total of about 4–5 servings. To enjoy the flavor of Kumano chicken best, adding nothing more than salt as a seasoning is recommended.
Sponsor:Kumano City Furusato
Hinotani Beer set of 6
  • Part 1One (1) person
  • Part 2One (1) person
Set of 6 beers, including Hinotani Lager, Ninja Beer, and a seasonal beer. Hinotani Beer is made from the pure water of Hinotani Valley, and includes local ingredients for great-tasting beer that we are very proud of.
- Overseas delivery not available.
Sponsor:Misugi Resort, Inc.
Iga Railway Assorted Merch
  • Part 1One (1) person
This box of assorted Iga Railway merchandise includes a centennial commemorative DVD, a "ninja train" LED light, a "ninja line" commemorative file folder, and a "ninja line" commemorative ruler.
Sponsor:Iga Railway
Mikan Juice and Mikan Honey Assorted Set
  • Part 1One (1) person
  • Part 2One (1) person
Mikans (mandarin oranges) are in season year-round in the town of Mihama! At Michinoeki-Park Shichirimihama's Orange Plaza factory, you can taste freshly squeezed mikan juice made from locally grown mikans. The set also includes honey from local Mihama beekeepers that can only be made when the mikan trees are in bloom.
Sponsor:Michinoeki-Park Shichirimihama
Dugong Plushie
  • Part 1One (1) person
  • Part 2One (1) person
This plushie of Selena, the beloved dugong of Toba Aquarium, is something that every fan of marine life and Toba will want to decorate their sofa with. Her bright eyes are decidedly kawaii.
Sponsor:Toba Aquarium
Castella cake with pearl powder, Ise tea with pearl powder, and Akoya pearl keychain
  • Part 1One (1) person
  • Part 2One (1) person
First in this gift set is a castella sponge cake that contains powdered pearl, an ingredient used in Chinese herbal medicine that is said to help moisturize the skin and improve complexion. You'll also receive a tin full of Ise tea that also contains powdered pearl. The third item in the gift set is a Japanese decoration called netsuke, which can be used like a keychain, and this features a beautiful Akoya pearl.
Sponsor:Pearl Falco, Inc.

Please note that prizes may not match the photos, and the contest operator reserves the right to change the prizes awarded.

Terms and Conditions

About Entries to the #visitmie Instagram Contest

Please read these Terms and Conditions before submitting entries to this campaign. All contestants, by submitting entries, are considered to have agreed to these Terms and Conditions.

  • Individuals may submit as many entries to the contest as they wish.
  • Entry images and video posted with the hashtag #visitmie may be used in official Mie Prefecture websites, social media, posters, flyers, etc.
  • If posting a photo or video with a person in it, please ensure that you have the person’s consent to do so. Mie Prefecture and the Contest Operator assume no responsibility whatsoever for any issues related to portrait rights or rights of likeness.
  • No objections shall be made regarding the operation of this campaign or the winning entry selection process.
  • #visitmie PR Supporters and applicants may also participate in this campaign.
Ineligible Content

Do not post any of the following types of content. If the Contest Operator determines that your post falls into any of these categories, it may be excluded from consideration.

  • Content that could be considered offensive, including but not limited to sexually explicit, nude, obscene, violent or other objectionable content
  • Commercial content, such as content that includes advertising or solicitations to access a particular website or address
  • Content unrelated to Mie Prefecture, or content that is determined not to show Mie Prefecture’s beauty or attractiveness
  • Content that might cause a conflict of rights with a particular character or celebrity
  • Content that slanders a person, company, or organization or infringes on privacy
  • Content that infringes on the copyright or portrait rights/rights of likeness of any third parties
  • Content posted using an account that impersonates another person or company/organization using their name, etc.
  • Any other content that we consider to be inappropriate

Winning entries or prizes may not be transferred or exchanged for cash.

  • The #visitmie Instagram Contest is in no way sponsored, endorsed or administered by, or associated with, Instagram, Inc. By entering, entrants confirm they are 13 years of age or older, release Instagram of all responsibility, and agree to Instagram’s terms of use.
  • This campaign uses Instagram. Mie Prefecture and the Campaign Operator are not responsible for any damages caused by the suspension or cancellation of this campaign due to the Instagram or related apps.
  • Entrants are responsible for any applicable data transfer or internet connection fees.
  • Depending on your device model, usage, and connection environment, in some cases it may not be possible to submit an entry.
  • In principle, the Campaign Operator cannot answer any questions about the use of Instagram or device settings.
  • This campaign may be modified or cancelled without prior notice. Thank you for your understanding.
Handling of Personal Information

Any personal information you provide to us will only be used for sending your prize.

Recommended Browsers

Please view this website on one of the following browsers:
On Windows: Latest version of Microsoft Edge, Internet Explorer 11 and above, latest version of Google Chrome or Firefox
On macOS: latest version of Safari, Google Chrome, or Firefox
On iPhone/iPad: iOS 12.0 or above
On Android: Android 6.0 or above

About the Use of JavaScript

This campaign website uses JavaScript. If your browser has JavaScript disabled, this website may not function or display properly. Please enable JavaScript when viewing this site.

Mie Prefecture Instagram Operating Policy
  • Account Name: @visitmie
  • Website:
  • Purpose: To widely promote Mie Prefecture tourism information to an overseas audience in foreign languages (English, Chinese, Thai), using Instagram as a form of promotional media.
  • Posting Entity: This account is run by Mie Prefecture Tourism Division staff, under the direction of Inbound Tourism Department staff.
  • Comments Policy: In principle we do not reply to comments, but when possible we try to answer questions, etc. Comments we judge to be inflammatory or inappropriate in any way may be removed without prior notice.
  • About Posted Content: Posted content will be information and images relating to tourism in Mie Prefecture.
  • About Copyright: The copyright for submitted comments is retained by the user who posted the relevant comment(s), however, permission to use the posted comment(s) non-exclusively and on a royalty-free basis shall be granted to Mie Prefecture, and the user agrees not to exercise his or her copyright over the comments against the Mie Prefecture Inbound Tourism Department.
  • Cessation of Account Activity or Account Deletion: If it is determined that posting to Instagram is no longer practical, this will be announced on the Mie Prefecture website, and the Mie Prefecture official Instagram account will be deleted or account activity ceased.

Please send questions to the Campaign Operator:

  • Responses to inquiries we receive will be made first-come, first-serve, on weekdays 10:00 AM to 5:00 PM JST during the campaign period.
  • Please understand that certain inquiries may take longer to respond to than others.

#visitmie Logo(PDF): PDF
A4 flyer (PDF): English 日本語 繁體中文 ภาษาไทย 한국어

  • JNTO
  • Japan.Endless Discoveryr.
  • Japan.Endless Discoveryr.
  • Kintetsu Group Holdings Co.,Ltd.
  • Asiana Airlines, Inc.
  • Air Busan
  • Shima Spain Village
  • Mikimoto Pearl Island
  • Gozaisho Ropeway
  • Hyokichiya
  • Maruyoshi Co.,ltd
  • Nagashima Kanko Kaihatsu, Inc.
  • Kumano City Furusato
  • Misugi Resort, Inc.
  • Iga Railway
  • Michinoeki-Park Shichirimihama
  • Toba Aquarium
  • Pearl Falco

Supported by Japan National Tourism Organization, Chubu Regional Environment Office